Pac-12 Networks' 2014-15 brand campaign a winner at SVG/NACDA 'Sports Media Awards'
Brand marketing campaign honored as best among national networks
SAN FRANCISCO, CA (June 2, 2015) – Pac-12 Networks’ brand marketing campaign was a winner at the Sports Video Group/National Association of Collegiate Directors of Athletics (SVG/NACDA) Sports Media Awards in the category of ‘Outstanding Promotion, PSA, Tease or Marketing Campaign in Atlanta on May 29.
The campaign, developed in partnership with San Francisco agency barrettSF, consisted of video, print and digital media assets appearing both on and off-channel throughout the 2014-15 collegiate season. Each element of the campaign spoke to Pac-12 Networks’ mission to provide its viewers with inside access, expert analysis and quality live game production surrounding the Pac-12 Conference’s member teams that have combined for an unprecedented 476 NCAA titles – the most of any collegiate athletic conference.
"It's incredibly exciting for our team to receive this fantastic honor from SVG and NACDA," said Lydia Murphy-Stephans, Pac-12 Networks president. "We are so proud to have developed a campaign that successfully captures the moments that make the Pac-12 the 'Conference of Champions' and showcases its rich history of producing championship-caliber student-athletes."
"The Pac-12 Network campaign was a labor of love and great collaboration,” said Jamie Barrett, barrettSF creative director. “We began with miles of footage and worked closely with the network team to whittle it down to the right couple minutes. It was a pleasure to put something out in the world for an organization we're all so passionate about."
The SVG/NACDA Sports Media Awards annually honors the best in collegiate sports video production from a variety of arenas including national, regional and digital media networks, collegiate athletic departments and students.
This was the first SVG/NACDA Sports Media Award win for Pac-12 Networks. Other finalists in the category included marketing campaigns from Big Ten Network, FOX Sports and ESPN. Pac-12 Networks content was along nominated in other categories including ‘Outstanding Live Game Production,’ ‘Live Studio/Remote Hosted Programming’ and ‘Outstanding Program Series.’ Additionally, the Pac-12 Conference’s ‘Power of 12’ brand campaign was also named a finalist in the ‘Outstanding Promotion, PSA, Tease or Marketing Campaign among regional, local and conference digital networks.
The SVG/NACDA Sports Media Award win is the latest honor in a very successful awards season for Pac-12 Networks. In only its third season, the Networks earned 15 finalist accolades from the National Academy of Television Arts & Sciences (NATAS), Cynopsis, CableFAX and IBC, taking home a win at the Cynopsis Sports Media Awards for the second year in a row.
To view the 30-second on-air brand campaign spots, click on the links below: